Turning Data into Business Growth: Harnessing Data for Competitive Advantage

This program is not about statistics, mathematics, or the theoretical aspects of machine learning and modeling. The focus would be on the applications of methods in the novel field of data science to extract actionable knowledge from data. Practical techniques for data collection, cleaning,  organization, visualization, analysis, and generation of insights would be demonstrated in R, an open-source language popular for doing data science. Emphasis would be placed on how the skills can be applied in areas such as competitive intelligence, human resource management, customer relationship management, market analysis, marketing, and operations, etc.