FMCG Marketing Strategy

This programme will help decision-makers to build a solid foundation in strategic marketing, using concepts and best practices from the FMCG industry. It is also meant to train marketing and non-marketing managers to set up objectives and strategies to build and maintain brand equity and growth. Participants will be equipped with the skills and competencies required to develop a successful marketing plan, allocate resources, and implement it in the most efficient and effective manner, particularly during challenging times.