Driving Innovation and Growth using Blue Ocean Strategy - Creating Uncontested Market Space
Blue Ocean Strategy offers participants a new perspective on strategy formulation and execution. They shall immerse themselves in Blue Ocean Strategy concepts, tools and frameworks, and start to create “blue oceans” of uncontested market space to help them make the competition irrelevant. They will also gain key insights on how these concepts complement and go beyond traditional approaches to strategy. There is also a strong emphasis on learning how to apply Blue Ocean Strategy concepts, tools and frameworks to real business situations in order to help their businesses break away from the competition and achieve strong,profitable growth.